The second logo with trefoil showed how they are expanding across the three continents. The first logo with three stripes representing a mountain talks about overcoming challenges no matter how hard they are. In terms of visual identity, they have come a long way from their first logo – an ugly depiction of sports shoes over their brand name to the three variations of the logo that we see now. Walking very close to Nike is another sports brand, Adidas. Two footballs are placed to identify with the sport, and the words football club were removed to give the logo a more generic feel. The coat of arms colors is used, which makes the logo red and yellow. The present logo also represents a ship this is a connection between Manchester being one of the biggest ports of the UK. The Red Devil first appeared in the 1940’s edition and has now been a prominent part of the club’s identity. One of the most popular football clubs, Manchester United, has over a century, and its logo has evolved. But by the late 2010s, they have switched to a simple black color pallet for their logo, termed Swoosh.
Red was to inspire passion and energy, while white for nobility and charm. In the 1990s, when Nike was flourishing, it used a color palette of red and white for its logo. The founders wanted a visual representation of their brand that depicts speed, motion and is also inspirational. It is believed that the initial logo that resembles more of a tick mark today was inspired by the wings of the Greek goddess of victory – Nike. Nike:Ī hard-to-miss sports brand, Nike has a simple yet highly effective logo. Every time the Olympics is organized, the host city/nation uses these five-ring logo and interwinds it with new imagery to give that specific edition its unique identity. Because of the simplicity of the logo, it can easily be used with other applications. It would be hard to find a sports logo as inclusive as this Olympics logo. The colors of the rings have been chosen so that they covered the flags of all the existing nations at that time.
Each of the five rings in the logo represents the five continents that participate: Africa, Asia, America (both North & South), Australia, and Europe. Baron Pierre de Coubertin designed this iconic logo in 1912. One of the most trending logos this year has been the Olympics. Let me share some of the awesome and creative logos: 1. Some of the logos are way too abstract, while some are very clever. Designers give in all their creativity to come up with meaningful and visually appealing logos.